A new bank. A crowded market. No time to look new. PremiumTrust Bank needed to enter Nigeria’s commercial banking space with a brand that felt distinctive, credible and built to scale from day one.

THE MOVE

We built the brand from the ground up, creating its identity, launch strategy and national communications to establish trust and distinction from day one.

Impact

THE PAYOFF

Nigeria’s Fastest Growing Bank, 2022.

PremiumTrust quickly built national visibility and momentum, earning the BAFI Award for Nigeria’s Fastest Growing Bank 2022.

A new bank entered the market. A category contender emerged.

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