A 360° merger communications programme
Two major banks. One massive transition. Zero room for panic. The task was to protect confidence, align every stakeholder, and keep the story ahead of the speculation.
We built the communications engine from the ground up, from rapid brand audit and identity development with Brunswick to town halls, regulator briefings, investor packs, depositor FAQs and phased public messaging. Every touchpoint, every milestone, precisely timed.
17 million customers added. Market leadership accelerated.
Confidence held. Speculation was contained. Stakeholders stayed aligned. The merger became more than an integration exercise, it became a case for what disciplined communication can do at scale.
And today, Access Bank stands as Nigeria’s No. 1 bank and a Top 10 African player.
