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Born imaginative, Raised strategic.

A pan-African group spanning strategy, storytelling, media, impact and culture.

About Us

We didn’t start as a group, We set out to solve a problem and kept needing new tools.

We started with a simple belief: brands shouldn't have to settle for safe, predictable communication. We believed better ideas could earn attention, build stronger brands, and drive better business.

That belief became IMC.

So when the best medium for a story was a billboard, we built Imaginarium Outdoor. When it needed people, not screens, we built Imaginarium Experiential. And when we found stories that combine cutting-edge media intelligence, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel of social good that deserved a bigger audience, Impact gave them one.

Four businesses. One belief. Built for bigger possibilities.

What We Believe

Five truths we build from.

01
Disruption with discipline
Bold is good. Useful is better. If it doesn’t move people or numbers, it’s just noise.
02
Data meets human nuance meets culture
Numbers show the pattern. People reveal the story. We use all to find what matters. No borrowed narratives. No exported clichés. Just work grounded in the continent we know.
03
Built to compound
Thirteen years of compounding advantage. We don’t chase moments; we build capability, trust, and reach that appreciate long after delivery.
04
Category, redefined
We don’t enter industries as they are. We test where they crack, then rebuild what comes after.
05
One operating intelligence
Four divisions, one brain. Strategy, media, impact, experiential and advisory, deployed as one.
The Methodology

From signal to return.

01
Local Insights
Hard data fused with human nuance, the absolute context West Africa demands.
02
Strategy
The commercial riddle, cracked. Radically disruptive. Ruthlessly functional.
03
Execution
Four divisions. One intelligence. Executed as a single, unstoppable force.
04
ROI
Measured impact, share of mind, share of market, share of culture.

FOUR WAYS IN.

Four specialist businesses, one operating intelligence. Visit each.

Need all four?

Let's get talking.
Leadership

Meet the Minds at the Helm.

Adekoyejo Abiola
Executive Director - Group Strategy

Koye doesn’t just lead growth. He architects it. For nearly two decades, he has shaped Imaginarium from a boutique ambition into a pan-African communications force, built on structure, scale, and staying power. In 2024, his election as Vice President of the Association of Advertising Agencies of Nigeria affirmed what the industry already knows, he is part of the architecture shaping its future.

Jay Chukwuemeka
Executive Director

Jay is recognized as an expert in marketing communications and advertising, with multidisciplinary expertise in branding, marketing, production, and visual design. His leadership and dedication to simple, clear, and functional messaging have earned him respect in the Nigerian advertising landscape. His work fosters growth, creativity, and professional recognition.

Seyi Adeyemi
Director

Oluwaseyi Adeyemi doesn’t just manage people, she turns people strategy into business results. With 10+ years across energy, media, and communications, four international HR certifications, and a reputation for turning people challenges into business wins. Currently Head of People & Shared Services at IMG, Seyi stays ahead of the curve.

Olayiwola Akerele
Group Creative Director

A creative with close to two decades of experience in building campaigns that shape brands and culture. Wola oversees the creative landscape across the various verticals.