Creatives in Nigeria faced a significant gap in structured business education and financial support. While the nation possessed abundant talent, there was no dedicated ecosystem to help youth transition their skills into reliable livelihoods.
To execute a comprehensive debut, IMG developed a ground-up 360-degree launch strategy. This included the creation of a complete brand identity and a dedicated training portal. The campaign utilized a diverse media approach spanning digital platforms, print, television, and radio; all anchored by the bold creative theme: “Amazing is not enough.”
The initiative achieved a significant reach by training over 20,000 individuals through various channels. Furthermore, it facilitated the disbursement of more than ₦10M in business grants and successfully implemented direct training programs within state universities and local government areas.
