The Group

Who we are, and the intelligence the Group makes public.

The Group

About UsThe living ecosystem Executive TeamLeadership profiles The MethodologySignal to return

Businesses

Four specialist businesses. One operating intelligence.

Imaginarium Marketing Communications

The Nexus of Intelligence

AboutServicesOur TeamCase Studies

Imaginarium Outdoor

The Canvas Beyond Walls

AboutServicesBulk DiscountsContact

Imaginarium Impact

The Change Catalyst

AboutVisit Website

Imaginarium Xperiential

The Activation Engine

AboutServicesActivationsContact

Home / Case Studies / BEST Gin Sampling

BEST Gin Sampling

Case Study

Challenge.

Rebuild confidence, reclaim street momentum and turn the festive season into a sales surge.

Solution.

We deployed elite field teams across Lagos, Ogun and Oyo for 16 days of street sampling, retail engagement and instant conversion.

Outcome

The Outcome.

20,840 consumers reached. 10,178 samples poured. 882 cases sold.

168% of target. Visibility restored. Sales moving.

Gallery

BEST Gin Sampling

BEST Gin Sampling

BEST Gin Sampling