Of Opportunity to Create

The saying chances favor the prepared mind rings true for anyone in any discipline and a lot more for creatives everywhere, why you may ask. Well, creativity is mostly seen as a natural gift where brilliant ideas seemingly materialize out of thin air at the chance or need, which is why many people take it for granted, disregarding the importance of preparation and obtaining knowledge in the pursuit of creative excellence they demand of creatives  (looking at you, yeah, you know yourself, client).

Talent without hard work does not equate to success and the sharpest knife has to be maintained to stay in excellent condition, so how does a creative mind stay sharp and ready for the challenges or opportunities (whichever way you look at it) ahead?

Unsubsidized Curiosity:

Curious creatives should constantly seek new experiences, actively observe, and absorb inspiration from various sources. This may feel like a chore for most creatives so my advice is to start with topics of genuine interest expressed in different art forms, technology, trends, cultural shifts, and societal dynamics.

The accumulation of knowledge fuels creative thinking and enhances the ability to anticipate and adapt to emerging trends and build a robust foundation upon which creative ideas can flourish.

The Art of Research:

Successful advertising campaigns are born out of deep understanding and meticulous research. Creatives should study their target audience, analyze market trends, and unearth consumer insights for effective and successful campaigns.

A broad knowledge base enables creatives to make unexpected connections, generating unique perspectives that captivate audiences and deliver effective messages at every opportunity.

Embracing Serendipity:

Opportunities often present themselves unexpectedly in life. However, it is the prepared mind that can spot these moments and seize them because preparation breeds inspiration.

By honing their skills, staying abreast of industry trends, and remaining adaptable, creatives position themselves to embrace serendipitous occasions and chances into awe-aspiring campaigns that captivate audiences and clients alike.


Let’s bring it home. Luck may play a role in our lives, but when it comes to creativity in advertising, it is the prepared mind that reigns supreme. By investing in knowledge, nurturing curiosity, and fostering a mindset of continuous preparation, creatives in the advertising industry will equip themselves with the tools to transform chance into an opportunity to shine, be rewarded, be recognized, be promoted, and eventually awarded

We all must recognize that creativity is not a matter of luck but a result of hard work, dedication, and an unyielding thirst for knowledge and exposing the mind to new and old ideas to create exciting moments for all that experience it.