Key Tactic - Promoting Quickbucks as the app helps you ease the stress of life's responsibilities.
With a focus on driving downloads, the campaign utilised the Google Universal App channel to generate downloads from the TA, the campaign also made used of a specific channel Transsion which serves a larger audience who will enjoy the easy access to quick loans by using the Quickbucks app
KPIs were exceeded, the campaign was to bring about 20k app downloads and ended with 43.9k+
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