Ad guy, Hard guy!

Ad guy, Hard guy!  Let your creativity breathe As a proper ad guy (Creative advertising professional), how do you always feel when you have your table filled with ongoing briefs and your Account Managers bless you with a flurry of requests like; “The client wants this ASAP. Please drop whatever you’re doing and get on […]

Of Opportunity to Create

The saying chances favor the prepared mind rings true for anyone in any discipline and a lot more for creatives everywhere, why you may ask. Well, creativity is mostly seen as a natural gift where brilliant ideas seemingly materialize out of thin air at the chance or need, which is why many people take it […]

Be a Goal Digger

Wow, what a rollercoaster of a year it has been! It’s been a rough year, from the elections to the hike to the removal of the fuel subsidy to more hikes in prices…Whew…we are really passing through a lot. All these can definitely allow you to forget and trash your goal(s) for the year. I […]

My preferred way to make a banging header copy.

I know there are many copywriting techniques and styles out there and However, in my over 20yrs experience, I feel there are certain rules that are universal, irrespective of your individual style these rules go beyond trends and will outlive all advertising age irrespective of channel or media. Rule1: Make that header Copy as Personable […]

From Boring to Bold: a guide to boosting creativity and innovation in our workspace

Advertising is an industry that thrives on creativity and innovation. It requires constant ideation and thinking outside the box to come up with new and innovative ideas that can capture consumers’ attention. However, creativity and innovation are not always easy to come by, and it’s crucial for advertising agencies to find ways to enhance these […]

What I’ve learned since I got into Advertising.

Over the past year, I have learned, unlearned, and relearned different things in my advertising journey and whilst doing this, I have also observed a pattern of people’s behavior in the advertising world. I have put together a few for your reading pleasure and I hope you can relate to them all.   Aren’t we […]

The wages of non-evolving leadership… is dearth!

Creative Agency in Lagos

The wages of non-evolving leadership… is dearth! It’s no news that the future of most workplaces in Nigeria is threatened by the corporate pandemic called “The Great Resignation!”. This is coming barely two years after the global molestation of what the health industry might deem as one of the worst pandemics of human history – […]

Doing whatever it takes, my experience as an intern at Imaginarium.

Doing whatever it takes, my experience as an intern at IMC. My professional journey started at IMC. Aside from the fact that it remains my first experience in the advertising industry, it is my first experience working in a proper, formal setting. So, it is safe to say IMC was the first of many for […]