Case Studies

Communicating brand
value through visual
design

Investment One Pension Campaign

Switch to One

‘Switch to the One’ is a digital campaign for Investment One Pension Managers Ltd to encourage pension contributors to switch their Retirement Savings Account (RSA) to Investment One Pension Managers.

Protecting the Future by making the right decision today.

1/

Strategy:

Selling Investment One Pension Managers as the preferred pension provider and manager.

2/

Execution:

The digital strategy entailed driving awareness for IOP, content marketing across digital marketing channels to inform, educate and convert customers to Switch to The One

3/

The result:

The campaign achieved 560,690 conversions