Case Studies

Communicating brand
value through visual

Access Bank

Access Rewards App Download

After the merger between Diamond and Access Bank, customers had to deal with the challenge of transacting on two separate legacy apps within the same bank. To unify transactions, the bank created a new app which consolidated the features of both legacy apps and so much more. They called it AccessMore.

The launch of the new AccessMore app introduced the Access Rewards Scheme, which provides customers with redeemable reward points for transactions carried out on the app.

The app that gives you more.


Key Tactic:

Position AccessMore as the app that gives you more.



Employing various execution channels, the campaign shone the spotlight onthe rewards scheme, stimulating a repeat-usage culture with customers on the app.


The result:

The campaign exceeded its KPIs, bring app downloads to about 46.9k; an additional 20k downloads during the campaign period.