Access Bank was ready to position itself as Nigeria's biggest lender in retail loans beginning with its 29 million customer base and we were tasked with helping them take their rightful place.
We developed a 360 campaign that pushed the most important feature: instant access to loans up to N50,000, and we came up with an instant, attention-grabbing message: “N50,000 sharp sharp!”. We wrote scripts and recorded affluent celebrities in Nigeria’s top three tribes. Yoruba, Igbo and Hausa.
This drove awareness and increased subscription to the Access Bank Loan Products.