Case Studies

Communicating brand
value through visual
design

Access Bank Recruitment

Solving the recruiters nightmare - Unqualified CVs

The Human Resource team at Access Bank have, over the years, struggled with sorting through a large pile of resumes to find the right candidates with the most potential, as well as attract only the brightest. We decided to help cut this process in half, literally!

Solving the recruiter’s nightmare.

1/

Strategy:

Get
only the best candidate to
apply

2/

Execution:

We created the 10:10 campaign that not only attracted the ideal candidates but cut the CV sorting process in half, so that only the best candidates applied. A test window was opened for 10 minutes at 10am daily and only candidates who answered the questions correctly within the timeframe were permitted to submit.

3/

Result:

Faster recruitment process; Piqued Interest from qualified candidates: Recognition by The Recruiter, UK, as a “Truly commendable campaign!”.