Doing whatever it takes, my experience as an intern at Imaginarium.

Doing whatever it takes, my experience as an intern at IMC. My professional journey started at IMC. Aside from the fact that it remains my first experience in the advertising industry, it is my first experience working in a proper, formal setting. So, it is safe to say IMC was the first of many for […]

How to Add Value to Your Online Content

The most important thing to consider when it comes to online content creation is to make sure the content provides value. When a brand creates value for its consumers with its content, this encourages them to remain loyal and stick around because they have grown to trust and depend on the brand to provide content […]

Effective Communication in Advertising

Communication is the simple act of exchanging information from one person, group or  place to another. It’s a two-way exchange, where the sender relays the message and the receiver responds in kind ensuring the sender the information was received. Advertising is a method of communication organisations and brands use to relay  information to their customers […]

Why Monitoring Advertising Campaigns is Important

Aside from an increase in demand or number of usage by customers which notes that an advert campaign is running successfully, it is also important to track and record how the adverts for a campaign are being received on the various platforms they are shared on, which is where monitoring of advertising campaigns come in. […]